Printable Cookie Pricing Chart and What to Charge for Cookies

Real talk.

Generally it’s my policy to NEVER use cool, young phrases like “real talk” {because I am not very cool}, but when it comes to pricing, it’s only appropriate.

At the beginning of this great cookie adventure, I charged a whopping seven dollars a dozen.  Yes, you read right.  SEVEN DOLLARS A DOZEN.  Go ahead.  Faint, laugh, whatever you like. I won’t hold it against you.  It still gives me palpitations to think about it.

The reason?  Because I didn’t know any better.

As comfortable as I felt asking technical questions, the Southerner in me would not let me ask another decorator about money stuffs.

Fast forward a few years and I’ve moved past the whole income taboo.  I have now made it my mission to prevent other cookiers from repeating my mistake.

In the interest of preventing a few late night nervous break downs, I decided to put it all out there.

When you look at my chart, your first reaction is probably going to be along the line of, “No one would EVER pay that much for cookies!” and I understand, because I used to believe that too…but it’s simply not true.  These days I charge a fair price for cookies and I STILL SELL cookies*!

I’m not selling twenty dozen cookies a week anymore, but even making half as many I can still make the same amount of money.  I’m sure everyone can get down with that.

So here it is.  My very own printable pricing chart {adapted from Cakes by Alana}.

To print, click HERE.

Here’s a breakdown of the actual cookie sizes {as reflected by the printed chart}.

Classifying cookies really depends on the individual decorator, but here’s an example of what I would consider basic, detailed and elaborate.  When referring to these examples PLEASE remember that each person must make their own determination of complexity.

  • Basic: 1-2 colors and consistencies of icing, no hand-cutting, minimal piping
  • Detailed: 4-6 icing colors and consistencies, no hand-cutting, simple details
  • Elaborate: 7 or more colors of icing, may or may not be hand cut, several piped details

If I ran the world, every single cookie decorator would AT LEAST charge these prices but I know that it doesn’t always work this way.  In my experience, it’s sometimes a little easier to charge by the dozen.  If this is you, here’s an idea of what to do.  Keep in mind that this is a guideline.  If the customer gets all crazy or particular adjust the prices to compensate.

Basically, the customer chooses the theme and the decorator creates a platter incorporating a mix of both simple and complex designs.  This ensures that the best value for the money while allowing the artisan to profit from their work, which is the point of selling cookies, right?

Regardless of what you choose to charge you should always have set prices written down where people can see them.  For some reason, if a customer has written prices in their hand they’re less likely to think of them as negotiable.

As as for competition, {as in other cookie decorators in your area} squash that thought right now.   There is no such thing when it comes to cookies.

During my prime, I could make about 20-30 dozen cookies a week.  This meant my family ate out more often or not, my husband did 90% of the household chores, and I never slept. What I am trying to say is that no one person can take every  single order, meaning fellow decorators are your friend!

Rather than wasting time worrying about competition, I encourage you to make friends with local cookiers and set a pricing standard.  Then everyone wins.  Each person is earning a fair wage plus it never hurts being able to pass off an order  if when life happens.

Of course, there will always be the newbie who charges seven dollars a dozen *ahem*, but after a few long teary nights I PROMISE they’ll be jumping to make an adjustment.

I can really get preachy about this because I have been on both sides of the fence. I’ve felt a twinge of guilt over my prices at one time or another, but when I’m up until the wee hours of the morning working on a cookie design that turned out to be much more work than expected, I remember why I do.   So rather than rant, I’ll just say this.

Decorated cookies are a luxury, like cars.  Some people buy a Toyota some buy a Cadillac.  Both will get you from point A to point B, but there will always be the people who prefer a Cadillac.  Those are the people you’re marketing to, so do not sell yourself short.  Cookies take a lot of time, and your time is worth money.  You should never be in a position to sacrifice time with your family {holidays, little league games} without being properly compensated.

A few tips before committing to an order:

  • Know your state’s baking laws
  • Require that all customers contact you via email or use and order form like this one from The Bearfoot Baker so that you have the request in writing
  • If you’re not sure about a price give yourself a little time to think before giving a quote
  • Take a little time off here and there so you don’t get the dreaded “burn out”

While we’re on the subject of pricing, be sure to check out these posts:

*I do not sell my cookies on a regular basis.  Under Texas law, I cannot ship so I only take a limited amount of local orders {time permitting}.

Join The Discussion



  1. 161
    Shivani says:

    I saw for the second time a Tumbleweed tiny house. The first time was many years ago and a local news sttoain in central Iowa (where I live) did a short news spot on it. Then, last Jan, I was surfing the web and came across it again and pursued the links to find all sorts of info on tiny houses and SHS. I was intrigued and very infatuated with the Tumbleweed house plans. The style of the homes as well as the efficiency. I’ve been right sizing since and have reduced my collection of stuff a lot. My wife thinks I’m nuts for being even interested in tiny houses and simplifying that much. She likes her space. She also likes her stuff. She is starting to show a slight glimmer of desire to reduce out of frustration of not finding things she knows she put somewhere but is having a hard time letting go of things. I knew the only way I could possibly pursue a tiny lifestyle is if she was convinced (long way to go yet) AND if I were to find a plan that two could live in comfortably without climbing a ladder to bed. That last point is the only thing that I eventually didn’t like about the Tumbleweed styles. I like it in that it reminds me of the fun I had in a tree house when I was a kid. Everyone imagines being like Peter Pan and never growing up. But I’m getting older and climbing ladders everyday will someday become very difficult. Also, I really wasn’t a fan of any plan that I’ve found with a bed on the main level. The styles usually aren’t as quaint as a Tumbleweed home, or the layout inside didn’t flow for me. I came across your web site a few months ago and, at first, wasn’t so sure this plan was for me. BUT, I have come to like it a lot now. The more I think on it the more I like it. I feel your plan is the best I’ve found where there is plenty of space and also with a bed on the main level (sort of). I’ve decided that the bed in this plan is really not on the main floor but is still easy to get to using the storage stairs. I also really like what you’ve done with those and the closet under the bed as well as the built in storage couch/bed in your living room (right down to the space most designers seem to waste behind the couch back). I am a ways from being ready to build one but am still looking foward to seeing what you will offer for plans. I am very much a DIY’r and have done all kinds of construction in every home I’ve owned and would love to build a tiny home on my own. I will be keeping up with your blog/posts. I am not on facebook but I am on google+ and added a post about your web site there.

  2. 162
    eaeggaegaeg says:

    Hello my dear friend!

  3. 163 says:

    What a awgawgaegaegaeg friend

  4. 164
    Joelle says:

    When you price your cookies, does that include individual packaging (like placing each cookie in a cellphane bag) or just the cookies in a box?

  5. 165
    Donna says:

    Hi, I’m thanking God that I was led to your blog. Your information is so straight-forward it’s unbelievable. I truly appreciate your time, effort, and willingness to share. THANK YOU!! Now if I could just find similar information for pricing cakes, I’d be in good shape!

  6. 166
    ruby says:

    love to bake been doing cake decorating for 25 years

  7. 167
    karen krienke says:

    how much should i sell homemade cookies for?

  8. 168
    Sherrie Walls says:

    I printed the pricing chart. The cutter was one size and the finished cookie was one size smaller. Do I price by the finished cookie size? And by the way my husband says I will never make money this way but I am determined to prove him wrong!

  9. 169
    Annette says:

    I appreciate your work on breaking down size and prices but I just can’t seem to get someone to pay $2 a cookie. I’m pretty good – not as good as you – but I put a lot of effort and carefulness into my decorating but it seems to be lost on my potential customers. It seems they can’t justify that kind of money for a cookie. I do more promotional work than actual income – have business cards, labels, etc, but no interest. Maybe someday cookies will take the place of the currently-popular cupcakes!

  10. 170
    Dominique says:

    Your blog has been a HUGE resource and inspiration to my as I begin my cookie journey. Anytime I google something, your blog ends up being where I find my answer. And anytime someone I know asks me how I do what I do out of pure curiosity, I point them here. You’re amazing!!


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