Printable Cookie Pricing Chart and What to Charge for Cookies
Generally it’s my policy to never use cool, young phrases like “real talk” (because I am not very cool) but when it comes to pricing, it’s only appropriate.
At the beginning of this great cookie adventure, I charged a whopping seven dollars a dozen. Yes, you read right. SEVEN DOLLARS A DOZEN. Go ahead. Faint, laugh, whatever you like. I won’t hold it against you. It still gives me palpitations to think about it.
The reason? Because I didn’t know any better.
As comfortable as I felt asking technical questions, my southern manners would not let me ask another decorator about money stuff.
Fast forward a few years and I’ve moved past the whole income taboo. I have now made it my mission to prevent other cookiers from repeating my mistake.
In the interest of preventing a few late night nervous break downs, I decided to put it all out there.
When you look at my chart, your first reaction is probably going to be along the line of, “No one would ever pay that much for cookies!” and I understand, because I used to believe that too…but it’s simply not true. These days I charge a fair price for cookies and I still sell cookies*!
I’m not selling twenty dozen cookies a week anymore, but even making half as many I can still make the same amount of money. I’m sure everyone can get down with that.
So here it is. My very own printable pricing chart (adapted from Cakes by Alana).
To print, click HERE.
Here’s a breakdown of the actual cookie sizes (as reflected by the printed chart).
Classifying cookies really depends on the individual decorator, but here’s an example of what I would consider basic, detailed and elaborate. When referring to these examples PLEASE remember that each person must make their own determination of complexity.
- Basic: 1-2 colors and consistencies of icing, no hand-cutting, minimal piping
- Detailed: 4-6 icing colors and consistencies, no hand-cutting, simple details
- Elaborate: 7 or more colors of icing, may or may not be hand cut, several piped details
If I ran the world, every single cookie decorator would AT LEAST charge these prices but I know that it doesn’t always work this way. In my experience, it’s sometimes a little easier to charge by the dozen. If this is you, here’s an idea of what to do. Keep in mind that this is a guideline. If the customer gets all crazy or particular adjust the prices to compensate.
Basically, the customer chooses the theme and the decorator creates a platter incorporating a mix of both simple and complex designs. This ensures that the best value for the money while allowing the artisan to profit from their work, which is the point of selling cookies, right?
Regardless of what you choose to charge you should always have set prices written down where people can see them. For some reason, if a customer has written prices in their hand they’re less likely to think of them as negotiable.
As as for competition, (as in other cookie decorators in your area) squash that thought right now. There is no such thing when it comes to cookies.
During my prime, I could make about 20-30 dozen cookies a week. This meant my family ate out more often or not, my husband did 90% of the household chores, and I never slept. What I am trying to say is that no one person can take every single order, meaning fellow decorators are your friend!
Rather than wasting time worrying about competition, I encourage you to make friends with local cookiers and set a pricing standard. Then everyone wins. Each person is earning a fair wage plus it never hurts being able to pass off an order when life happens.
Of course, there will always be the newbie who charges seven dollars a dozen, but after a few long teary nights I promise they’ll be jumping to make an adjustment.
I can really get preachy about this because I have been on both sides of the fence. I’ve felt a twinge of guilt over my prices at one time or another, but when I’m up until the wee hours of the morning working on a cookie design that turned out to be much more work than expected, I remember why I do. So rather than rant, I’ll just say this.
Decorated cookies are a luxury, like cars. Some people buy a Toyota, some buy a Cadillac. Both will get you from point A to point B, but there will always be the people who prefer a Cadillac. Those are the people you’re marketing to, so, do not sell yourself short. Cookies take a lot of time, and your time is money. You should never be in a position to sacrifice time with your family…holidays, little league games, without being properly compensated.
A few tips before committing to an order:
- Know your state’s baking laws
- Require that all customers contact you via email or use and order form like this one from The Bearfoot Baker so that you have the request in writing
- If you’re not sure about a price give yourself a little time to think and plan before giving a quote
- Take a little time off here and there so you don’t get the dreaded “burn out”
While we’re on the subject of pricing, be sure to check out these posts:
- Elephant in the Room, One Tough Cookie
- The Discount Trap, One Tough Cookie
- Extra, Extra, One Tough Cookie
*I do not sell my cookies on a regular basis. Under Texas law, I cannot ship so I only take a limited amount of local orders.
I do some cookies, but I’m primarily a cake & cupcake girl, but I just had to say, “YES!!!”. The same principles apply in the cake world and we cannot sell ourselves short. I’ve had the customer say, “but it’s just cake…” However, when I spend 4+ hours decorating, not counting the baking time, making the frosting and fondant, ingredient prices, and time away from my family…. it’s not “just cake”… it’s art. And it’s not worth MY time to do cheap cakes!!
This is so true Rose! I love what you said here. If you don’t mind, can I use this to post on Facebook please????? I have started decorating and received lots of request from friends and friends of their friends to make a special cake for their love ones when I wasn’t able to go back to work. I thought cake decorating is my fashion and I love doing it. I have tons of patience they say. But the thing is I’m not making a proper income as always sell my cakes under priced. But I’m still doing it. Lots of time and sleepless night to be able to present a perfect and delicious cakes to everyone. This kind of information you said here is very helpful for us who aren’t confident in pricing our cakes, cupcakes and cookies. Thank you Rose! Xoxo
well said. I totally agree. If a person wants to be cheap let them go to the grocery store!!
I so agree! I used to be a cake decorator for a lot of years at a grocery store in the States. People either willingly pay, or if they complain they can find someone else to do it cheaper – usually with cheaper results. Don’t undersell yourself, whatever you do.
Thank you! I read on a forum that you had presented this and I was dying to see it. Now a couple days later, here it is! Thanks for sharing your expertise on all things cookie.
Funny, I haven’t visited the blog in a VERY long time! Life takes over, right? Some pinners reminded me of some great content you’ve got here so I stopped by to see what’s new and pin some more and lo-and-behold I see this post! Thanks for the props and for your always informative, honest, and entertaining blog. Best of the web! No doubt about it!
Thank you SO much for this post!! I’ve recently started to sell cookies (with lots of inspiration from your website!), and I was worried that I was charging too much for my cookies….and now I see I’m in your range of pricing. Great post!!!!
Thank you! I didn’t know I was charging so little for my cookies. And some people were shocked that I would even charge $30 dollars for a dozen! But this pricing chart makes sense with how much time goes in to each cookie. Your cookies are amazing! You are seriously my inspiration.
This post did many positive things for me. I just started decorating and selling cookies and seeing your advice I found that I am more or less on target for my pricing. Sometimes I think “people really aren’t going to pay this much for COOKIES!” and then I too have had those teary nights where I am making cookies that take forever that are large and elaborate that I am charging hardly any money for them. I finally realized my time is valuable and if someone really loves my cookies then they will pay the price for them. I especially feel guilty when selling to people I know! But… I need to get over it. It’s my business and I should be proud and not sell myself short. Thank you!!!!
Thank you for sharing. The car analogy really brought it home to me. I will be selling baked goods soon, not cookies but gluten free items and you’ve given me a lot more to think about before I go ahead decide on prices. Its easy to forget about the price of my time. Thank you.
This is totally true for Cake Pops too! The people that “get” what goes into creating a custom design are, in my experience, willing to pay for it…those that don’t, well, they’re not your client base anyways 🙂
Great info…as always!
I love looking at your cookies, and have been inspired many times by what you bake. But what I love most of all when I read your blog is your honest, straightforward nature and your willingness to share what others might try to keep to themselves. Thanks for this great information which will help so many people in the cookie world! The world needs more people like you!
Callye, this is just SO helpful! So many times I see cookie decorators asking this exact question and now I have the perfect resource to send them to, along with excellent visuals! Thanks for dong this for the cookie community!
I cannot thank you enough! I have been holding myself back for so long because I could never come up with pricing that I felt was “enough” to make it really worth my time. You nailed it with the sizing chart and complexity!!!!!! WOW if I could I would give you a big hug! Thank you so so so much for your time and willingness to share. All the best to you 🙂
You Rock! Cookie people are truely kind and Sweet. Must be all the sugar we inhale every day.
xoxoxoxoxo love from Down Under.
Your cookies are truly inspirational. More than that is your generosity with sharing your knowledge with other bakers. I have been baking for 35yrs and never charge 1/2 of what my cookies are worth. Then I see a ‘smiley face’ cookie selling for $2 or more and realize what an idiot I am to charge so little. Thank you for sharing!
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Thank you very much! I love looking at your work and reading how you proceed to decorating cookies. I am only a hobbyst have been for two years. Maybe some day I will get the courage to accept orders. Meanwhile I am learning a lot thanks to you and your generosity. God bless!
Bravo, Callye! Thanks for your talk on this at Cookie Con, thanks for your sharing here, and for all you have taught me and others in your blog! Nancy Paine
Wonderful post! So very helpful! Thanks so much for taking the time to put all of this together and sharing!
Thanks so much for this info! I make 500+ cookies to give as gifts at Christmas time. It’s a joy to make them and I pick a different theme every year. I have had others ask me in the past if I will make them some to purchase. I usually hesitate. I don’t want something I love doing for others to become a “chore”. I would entertain the idea of making sets for people to buy in limited quantity. Your site is fantastic!
Sweet Sweet Callye,
What an enormous gift you have given the entire community by putting this information out there and articulating it so beautifully! THANK YOU, THANK YOU, THANK YOU!! These are the things that just keep you at the very top of the heap of my Cookie Idols. I’ve learned so very much from you… from the basics of cookie design, icing consistency, color charts, cottage laws and now this….the most taboo subject of all, laid out there for all to see and what a huge breath of fresh air!
When I started my cookie journey a little over a year ago, I didn’t feel my cookies warranted a big price tag but what a difference a year makes in developing cookie decorating skills! I wanted to be fair with my initial pricing but had no ideal where to begin. I did some local research. starting at small bakeries where I found some really sloppy cookies, with a preponderance of round, yellow happy face cookies at $1.80. I moved on to the local Dean & Deluca (a New York based specialty store) and found packaged cookies @ $8 each, but taking no special orders. I went to a regional specialty grocer (The Fresh Market) who offered individually packaged cookies from a 3rd party source at around $4-6 each. Again, no special/large orders. From internet research, I decided to sell at $30 for the first dozen ($2.50 / cookie) then $2.25 for each additional cookie. Now, however, with more experience and the addition of a KopyKake, I feel that I’ve earned the right to rethink my rates for 2013! Your chart will help me enormously. Brilliant YOU!!
Would you consider elaborating further on the idea of pricing a ‘cookie decorating class’ at home (as I know you were asked in this comment group)….with and without a ‘starter kit’ for student attendees? I think that would make yet another great blog topic…..plus the pricing for doing a platter of undecorated cookies for a child’s party with icing/sprinkles? I’m considering doing one of those in January and would love your thoughts on that!
You are simply THE BEST….and we are all SO VERY LUCKY that you are just at the other end of our internet connection. Cookies and Technology….what a beautiful combination!!! x0x0
This is amazing! I’ve always wondered about the pricing of cookies and this is so foolproof. Thanks so much for sharing. I absolutely love your work and your blog!!
I can’t thank you enough for posting this. Pricing has been hard for me since I started a little over a year ago and I wish more bakers were so free with their knowledge and experiences. Thanks so much.
Thanks so much for a simple, clear guide. I’ve been kind of winging it, thinking about those bouquet places and whatnot.
I can’t thank you enough for sharing this valuable knowledge! I sure do love making and decorating cookies, but I’m still learning how to put a marketable value on my creations. Unfortunately, I’ve been working for slave wages and my house is a mess! Since seeing your Cookie Size Chart and pricing recommendations, I’ve adjusted all of my prices. I do offer a 20% family discount, but have have gotten quite firm on my prices! You’ve empowered me! Thank you, thank you, thank you!
I can’t remember if I commented on this post yet…I have been meaning to!
This is such a great resource for cookie makers…I wish I could have caught you back when you charged $7 a dozen!! 😉
What a spectacular post! I cannot tell you the joy your beautiful creations bring me.. I am so thankful to have come across your blog a couple of months ago. 🙂 Thank you for the inspiration and for sharing your knowledge.
I am smitten with the Hello Kitty cookie in the elaborate example. After an extensive search, I am still coming up empty! Do you recall where you purchased it? I must make those precious cookies! 🙂 Have a beautiful day, Callye!
Thank you for sharing this information. Incredibly useful. Very gracious of you.
Thank you for this! I have followed you since I started making cookies a year ago, and have truly enjoyed learning from you. You are such an inspiration…your work is AMAZING, and your guidance is invaluable! As I read this post, I was comforted by the fact, that you too have wee hour decorating sessions. This is exactly what I needed. Thank you so much!
Love your cookies, but thought your readers ought to know that setting a pricing standard with your competition is illegal at the state and federal level. If you think dealing with local health codes is a pain, wait until some one accuses you of “price fixing.”
Thank you so much for this concise advice! I design stationery, not cookies, but the point you make here still applies to my industry and many others. I was once in your ‘$7 a dozen’ shoes and still find I struggle with this topic…especially with custom orders. Thank you for making this ‘gray area’ more black and white for me. PS – your cookies are beautiful!
I read your blog regularly and gush over your creations. As a fellow decorator, I applaud your post. Thank you for posting such invaluable information for us “common folk cookiers.”
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Fantastic post! This is always something I struggle with and now that I am in my 3rd year of business I think it’s time to reevaluate. Do you mind if I use your pricing guide? Specifically the cookie size chart?
You rock~~ Thank you for sharing all your knowledge!!
Thank you so much for sharing this price chart with us. I used to worry that I would lose all my business if I upped my prices (I was at $30/dozen). I finally got fed up with slaving away for maybe $5/hour and I have decided to use your chart for my prices. If I lose business, that’s ok, I’ll just do it for fun (which is way better anyway!). And if someone is willing to pay me a decent wage for my time, then I’ll make them.
Thank you for giving me the courage to do that!
Hi! This is so cool! Thank you so much for sharing this! This post is really helpful for someone who is new to this kind of business. Is it ok if I adapt some of your guidelines on cookie pricing? Thanks! 🙂
This has been so helpful. I need to implement this….it will take a little bit! Your story is mine exactly! I was amazed as I read it. Thank you for sharing and for your encouragement. I just spent a crazy amount of hours doing a 5 color medium size cookie for 1.00! I did 275 cookies! Crazy! Thanks! I will use this for sure!
WOW. Pricey. In the economic crisis do people spend 45$ for cookies?
Don’t misunderstood me the cookies I’ve seen here are amazing!
I’m new to this I started reading and learning some months ago first for personaly hobby but thinking if I can sell too. Im from Athens, GR and here economy is really bad very few people or none would spend so much for cookies as many people here dont have money even for basics.
I will be making only small-medium cookies and maybe sell them 1-1.5 each and the dozen not more than 18-20 perhaps?
But still not sure as the prices are different here for ingredients, baking(electricity) etc.
LOL…I had to do a double take at your opening line of “Real Talk”. LOLOL…cute, Thank you SOOO much for posting this invaluable information. Your guidance, advice, and amazing pictures are very inspirational.
Thank you for the great chart and advice! I really have a hard time with pricing, often times under-charging. Quick question (perhaps silly too), do you base it on the height of the cookie or the width? I have a cookie cutter that is 4″ tall but only 2″ wide. Thx again!
THANK YOU FOR THIS!!!! Ever since I started cookies (Nov 2012), I’ve been battling with pricing. Ive been too afraid to go to high, scaring customers away. But Ive been barely making a profit which had me rethinking this whole business. But thanks to you, Ive got a new game plan! 🙂
You are absolutely amazing, and worth the money! I was so inspired and got a big smile out of your creative worms! You are an amazing decorator! Make it worth your https://www.sweetsugarbelle.com/time and effort!
I just started making cookies and your post on pricing inspired me and gave me the confidence to charge more than what i would have priced my cookies if i hadn’t read your post. Just a quick question though… do you charge extra for favor packaging on top of the prices in your chart? How much would you charge and what kind of favor packaging do you do? Thanks!!!>
Thank you so much for this post. It is very useful at the beginning of my cookies’ world. Hugs from Portugal.
Thank you for this post as well as the one about discounts. I just started selling my cookies and I am making margarita glasses (4 dozen) and detailed roses (50) for a friend. The margaritas have another cookie that is a lime wedge on them and the roses are placed on o a white iced cookie since they are small. Anyhow, I’m only charging $2.00 for each which I now know is not enough but I was even asked for a discount since the quantity is high. I didn’t agree to one and I was actually kind of hurt since I work so hard. Thanks to your posts,I know a better price to charge as well as what to say if someone asks for discounts. Thanks!
Oh my goodness I love your website & all the great advice!! I’ve been in love with baking for a loooong time, but have never ventured into the sugar cookie world. I have a friend who ordered a cake from me & wants sugar cookies also. SO glad I stumbled upon this page, because I almost undersold myself greatly! = ] If you’re not gonna be fair to yourself, who else is??
My husband (who is a DJ) always says ‘the money that is mine will come to me’ meaning that you should not exclude yourself from other people in same business for fear of them taking your clientele. More often not he has found being close to his peers help him so much and he has passed on jobs that he can’t do. Very informative about the pricing too. Why short sell your talent. Love reading your blog. Keep it up. xx
Thank you so much for your suggestions and wisdom. As a newer “cottage baker” myself, I appreciate your insight. I, too, would like to have a similarly competitive rate for my cookies without making other bakers feel that I undercut them. Much of this attitude comes from lack of knowledge of what others are charging/doing or just not calculating all costs, but guessing.
You are also correct about the amount of competition. There are others who bake and sell, but there is usually more demand than supply. Everyone has a different style as well. That can show in each item baked, thus, allowing for uniqueness & choices in the marketplace.
Thanks again for sharing. Best of luck to you.
Thanks for sharing these precious tips and advices! You have a big heart, because you share your knowledge and help a lot of people in the whole world (I´m from Brazil)!
Omg. Thank you so much for this post. Seriously, I can’t tell you how much it means to me!! I’m capable of making these beautiful cookies and I’m making less than minimum wage! I need cadillac people! I have a question about how you measure your cookies. Obviously, they’re not all squares, so how much do you do to calculate the size. Like longest point x longest point? Or do you get a little more specific? Like a cross, for example. It may be 3×4, but there’s a lot of blank space there. I usually say its a 4 inch cookie, using just the longest side. But I hate that because a 4 inch pencil is a fraction of the size of a 4 inch pumpkin…you know what I mean?
Thank you soooo much for this article. Just sold an order of 100 cookies (50×5″ butterflies/flowers + 50×3″ flowers with fondant butterfly accent) for a total of $160. Yes is was my 1st cookie order and yes I will make changes to my pricing. Thank you for the confidence boost.
This is very encouraging. And I couldn’t have read it at a better time. Just found out someone else in my community is selling a dollar a cookie. I’m just starting out and I anguished over prices, but when I heard about this lousy buck business I just felt like I had the wind knocked out of me. Your blog brought the wind back! Many thanks and love your site! (And cookies!)
thank you so much for your explanation of pricing!! Your work is amazing!! Thank you so much for sharing 🙂
Wow!!! Just got my first order for some baby shower cookies and I had absolutely no idea on pricing. Thank you so much!!!
Thanks a lot for this post! You halped me a lot!
Thank You for the information on pricing with cookies! It is always hard for me to price items such as this.
Once again very helpful!
I am so glad you put this our there ! I have also had problems with charging, it started with my cakes . The more awards I won, the more I charged. Now that I am not making cakes other than family and good clients, I am still making cookies, I need the creative outlet and just love making them. After making Christmas cookies for my Granddaughters prep school. One of the mothers called and asked if I would make her two dozen cookies. When I told her the price of $10.00 per dozen for a normal cookie, Nd up to $2.00 each for very detailed, she said that was ridiculous and hung up. Thankfully she didn’t call back, I don’t think she would have been happy with anything I did. I know we live on the Midwest but at that price, it doesn’t pay anything for my time. We paid someone $25 per hour to clean our house, but a dozen homemade decorated cookies aren’t worth $10.00?
Thank you, thank you, thank you. Pricing is always harder than the craft for me. It’s nice to have a reference!
Thank you for this information. I have been considering raising my prices on larger cookies and/ or more detailed cookies and didn’t know where to begin. This helps a lot! It’s so hard to recognize time spent HAS to be worth something! Has anyone in this discussion ever raised prices successfully? Also, does anyone know what to charge for delivery and how to implement this after offering it free of charge?
Price isn’t always the asnwer. The key is to successfully understand your prospect’s needs, fears and desires.Selling value over price is to identify all your offering’s added value. Translate those features into benefits and you’ll successfully sell value over price.
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Hi! It is definitely not over. I had hoped to have it out by now but Superstorm Sandy did a nubemr out here and I’ve fallen horribly behind. The third story about Emily will be out this month. I’m glad you enjoyed them! It really means a lot to me.
When you price your cookies, does that include individual packaging (like placing each cookie in a cellphane bag) or just the cookies in a box?
Hi, I’m thanking God that I was led to your blog. Your information is so straight-forward it’s unbelievable. I truly appreciate your time, effort, and willingness to share. THANK YOU!! Now if I could just find similar information for pricing cakes, I’d be in good shape!
love to bake been doing cake decorating for 25 years
how much should i sell homemade cookies for?
I printed the pricing chart. The cutter was one size and the finished cookie was one size smaller. Do I price by the finished cookie size? And by the way my husband says I will never make money this way but I am determined to prove him wrong!
I appreciate your work on breaking down size and prices but I just can’t seem to get someone to pay $2 a cookie. I’m pretty good – not as good as you – but I put a lot of effort and carefulness into my decorating but it seems to be lost on my potential customers. It seems they can’t justify that kind of money for a cookie. I do more promotional work than actual income – have business cards, labels, etc, but no interest. Maybe someday cookies will take the place of the currently-popular cupcakes!
Your blog has been a HUGE resource and inspiration to my as I begin my cookie journey. Anytime I google something, your blog ends up being where I find my answer. And anytime someone I know asks me how I do what I do out of pure curiosity, I point them here. You’re amazing!!
How do you get your cookie icing so perfect on the cookie without the icing rolling off the sides making things look so messy? Is there a particular type of icing you use? Do you ice all your cookies using the airbrush?
When you make your icing you add more powdered sugar to it to thicken it up. So when they mention 15 second consistency. They mean when you are stirring your icing, and you let some icing fall on top of the rest of the icing you count to 15 before it settles in and mixes with the rest of the icing to become one. I separate however much i’m going to need for which color, and thicken it to the right consistency. The thicker the icing the more detail you can do. So mix your icing then stir it, and let a small line of it fall on top of the rest of the icing in the bowel then count to see how many seconds it takes before you can no longer see the line of icing to get your consistency.
THanks for sharing this! Very empowering for us start-ups! I was wondering if your prices include individual cellophane wrap and ribbon on the cookies? If not, how much would you add?
Thanks for such wonderful post. At the beginning I was struggling with pricing but I’m glad I have come across other home bakers that made me realize that my work was worth more.
How do you package your cookies? Also, I have been using your royal icing recipe and have noticed it gets pretty hard and crunchy if I make them more than a day before eaten. Is that normal? It still tastes wonderful though:)
I make my icing 2 pounds powdered sugar, 12 tbs egg whites, and 1/2 tsp cream of tarter. you can add any flavoring you want on it. you can refrigerate it up to a week, and still use it.
Such a great post! I am starting my cookie business and while I have started to do the basic calculations, this post is so much easier to digest. I especially like the difference between the cookie sizes and the decoration. I created a quick list (calculated by the 1/2 dozen) and sent it to a friend. She thought my prices were too high, compared to a local bakery. But when I mentioned the sizes, she still didn’t quite get it, which made me realize that people don’t often realize what size a cookie is or what goes into the decorating. Happy that I have a starting point to calculate my prices.
I think you are an amazing blogger and cookie artist. I have just started my hand in cookie decorating and your blog is the I am constantly turning to for help and inspiration. Thanks for all your tips and help.
Absolutely love your blog, fantastic and it has been such a help.
Thank you for sharing this! Just started making cookies a couple of months ago for family/friends and got my first order today! I haven’t figured out pricing yet and this is VERY helpful.
Thanks for this!! I just changed my pricing, which is still a lot lower than you suggest, but I’m scared to death it’s too much. I live in a very small area and most have small incomes. I try to consider that. Also, I’m new to the cookie game with only 10 months decorating, so I feel I’m not great enough to charge so much. Your words make me feel better about my decision to increase pricing. If people order, they order. If not, I’ll wait for the next one or just bake for my family. Thanks again!!
Thank you SO much for addressing the ‘challenging’ subject of pricing! As a relatively novice cookie baker (only a couple of years under my belt) I have often wondered about developing a small, home-based business but KNOW I would lose HUGE amounts money if I wasn’t very careful. This week, I’m in the midst of exactly the late-night, teary nervous breakdown you describe — and these cookies aren’t even for sale, they’re for an upcoming family event. LOL!
Thank you so very much for ALL the advice you provide. Your blogs are so entertaining and informative and it’s inspiring to see the beautiful creations you produce. You’re one in a million.
I’ve been way undercharging for my decorated cookies $18/dozen and it has felt so defeating. I’m increasing my prices, but do you have any recommendations on how to announce that to customers?
Thank you so much for this. I just started with cookies by doing them for my family and teacher gifts. I had no clue what to charge. As a blogger I at times short change myself for sponsored post and did not want to do the same with cookies. The ingredients are expensive plus there is my time in making them.
This is really gracious of you. Thank you so much.
Fabulous! I couldn’t have found this at a better time! Thank you!!??
Thank you so much for all your tips and tricks. I follow your posts and blogs. Do you have any suggestions on where to find detailed information on how to start up a cookie business.?
What about un-iced?
Thank you for this information.
If you don’t mi d I have a few questions.
Do you only make decorated cookies to sell?
I make these special chocolate chip cookies and people want to buy them but I never know how to charge for drop cookies. How does one charge for these kind of cookies?
Thank you for your time.
Thank you! Now I wish I lived in the States. There really is no way in hell South Africans would pay those prices or even a slightly cheaper price. I charge under $2 for incredibly detailed work. What’s worse is that the other cookiers charge less than $1 for your version of a detailed cookie. Bear in mind… our costs are similar to yours… ? time to change the other decorators pricing I think.
I have a question. I was wondering how much I could sell 2 dozen soft sugar cookies with lavender colored cream cheese frosting piped on them. No cute designs yet, and they are about 3-4″ big. pumpkin, star, and gingerbread man shaped.
How much should one charge for a dozen of chocolate chip pecan cookies?
Thank You for this very valuable information as I embark on a home based cookie business! 🙂
Thank you! I was going to email you and ask you how much you charged. I wish I had read this article before I set the price earlier, but I can adjust.
I did calculate all the costs but, I think the time, and amount of colors, and detail are important factors.
All your advice has been invaluable! I can’t believe in the comments here people are asking you the prices. 🙂
“””””Rather than wasting time worrying about competition, I encourage you to make friends with local cookiers and set a pricing standard. Then everyone wins. Each person is earning a fair wage plus it never hurts being able to pass off an order if when life happens””””
In some areas this is called “price fixing” and is illegal. You should come up with your own fair price and not worry about others.
Hello there!! I am just starting out and sell my cookies locally. I have a question regarding your pricing. How did you determine your prices? I noticed that your increases in prices based on complexity are sometimes $.50, sometimes $1.00, sometimes $1.50… how do you determine how much to charge?
First let me say, this is SO helpful! Thank you for creating this guideline and making it available. You have articulated the pricing process in an easy to understand manner. I think I see that this was originally posted in 2012, do you use an updated pricing guide for 2017?
Where you find the local laws that apply to this type of home sales? I want to open a bakery but wanted to gain a customer base first. I’m not sure where to find the laws that apply to that type of business.
I am a professional cake designer and just stumbled upon your blog! Your work is unbelievable and your words of wisdom are so inspiring! I do cakes at the shop and rarely do any cookies because they are soooo tedious and people feel entitled to getting them for cheap just because we do a cake for them. The haggling had us stop taking orders for now. But after reading your wonderful words, you unleashed my desire to start making cookies again. LOVE LOVE LOVE your work. I even went to Michaels and bought your products!!
I’m doing some research on cookie prices and I came across your site. If I open a small bakery I would just have cookies and is this a good idea? Also, my cookies will not be as fancy as yours. I’m a health nut and will just make cookies from all natural ingredients and I will not decorate them. From your experience would something like this sell?
I honestly don’t have the experience to really tell you one way or another. There are several factors that affect price. As a general rule, I would say, if you have a mall nearby with one of those cookie kiosk businesses, I would check them out, and use that pricing as a baseline.
The best course of action, I think, would be to research similar businesses in your area and bounce your thoughts off of that. Hope this helps.
I cannot comment on the business side of things, but I wanted to jump in and say that it’s entirely possible to decorate cookies using ONLY natural ingredients. This is what I do. There’s a range of fruits and vegetables that can provide various colors. Now, it’s definitely a hassle, and I couldn’t tell you if it’s commercially viable. I’m using fruit and vegetable juices I extract myself, and those have a short shelf life. I understand it’s different if you use fruit/vegetable powders.
Hi there! This has been extremely helpful! Thank you so much! I have a question and need your expert opinion. Someone wanted to order 100 4” cookies for a baby shower.
She wanted pink, white and gold and asked that one of the designs have the baby’s name on them and then left two other designs up to me. I charged for a detailed design at 4.00 Per cookie.
I charged her $400.00 and then she wanted them individually packaged so I charged her .20 cents per cookie for a total of 420.00.
Is this too steep?
I want to seek my homemade Italian cookies. They are not painted or designed but each one is handrollled and /or hand-filled. I would love to start selling them at vendor events etc. but I am not sure what to charge. I can send you a picture of what they look like if that will give you an idea…
Thanks so much for this! I’m a baker and I offer cookies on my menu. I haven’t dabbled in the royal icing world yet (kind of intimidated to be honest) so I use fondant. As easy as it may sound, it gets quite tedious, as I do lots of detail work (trying to make them look as close to the pics they send, which is 98% done with royal icing), and am also up ridiculous hours in the morning getting them done. All that said, my question is should there be a separate pricing for fondant cookies, or can I use the same guideline? I’m not currently charging as much as the chart, but I’m not far behind either. Thanks!
While I’m late to this convo, I’d like to add that while the pricing is mainly based on the decoration of the cookie, you’re pricing may include the flavour of cookie: lemon flavoured, gingerbread, shortbread, or like Sweet Ambs’ orange vanilla spice. There have been a few times i’ve bought those happy face sugar cookies for $2 at a store and have been disgusted with the taste of them! Plus, they weren’t perfectly round! Again, know your the worth of your skills and your time! Thanks for info and reminder, Sweet Sugarbelle!
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